Wynn Boston Harbor Kiosk
Bringing a casino opening to life at TD Garden
The Brief
For the grand opening of Wynn Boston Harbor in June 2019, the casino needed a branded presence at TD Garden to attract stadium-goers and drive sign-ups for their Red Card membership program.
The Work
Working within Wynn's existing brand, we designed a kiosk and accompanying stands that felt unmistakably Wynn. Their signature red, floral patterns, and butterfly motifs gave us a rich visual language to work with. The kiosk shape drew from the architecture of Wynn Boston Harbor itself, and lighting placed at the top ensured visibility after dark. Every detail was considered to make the space feel like an extension of the brand rather than a promotional booth.
What This Makes Possible
The kiosk drew consistent attention from passersby and gave Wynn's staff an effective platform to promote the Red Card program, resulting in strong member sign-ups and a memorable first impression in Boston before the doors even opened.
What I Took Away
Brand fluency is a skill
Working within an established visual system isn't a limitation. Understanding what makes a brand feel like itself, and extending that into a new format, demands just as much creative thinking.
Design for the environment
A high-traffic space demands different thinking. Placement, scale, and lighting all factor into whether a design gets noticed or gets ignored.